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OUR DEEP CONNECTION TO THE NATURAL WORLD HAS SHAPED OUR ETHOS AND PLACED SUSTAINABILITY AT THE FOREFRONT OF EVERY DECISION WE MAKE - TO CREATE A SUSTAINABLE AND ENVIRONMENTALLY RESPONSIBLE CLOTHING BRAND. WE UNDERSTAND FOR SERENA DIEGO, SUSTAINABILITY IS A REQUIREMENT, NOT A CHOICE, WITH THE GROWING URGENCY IN THIS TIME OF CLIMATE CRISIS, TO CHANGE HOW THE ENVIRONMENTAL IMPACT OF THE CLOTHING INDUSTRY AFFECTS OUR PLANET, ITS WILDLIFE AND PEOPLE.