SERENA DIEGO IS AN INDEPENDENT PROJECT BORN FROM A DESIRE TO CREATE BEAUTIFUL SWIMWEAR THAT TRANSCENDS SEASONS THROUGH CLASSIC DESIGNS AND ELEGANT SILHOUETTES, FOR WOMEN WHO CHERISH THE NATURAL WORLD AND CHOOSE A MORE MINDFUL APPROACH TO CONSUMPTION.

THE BRAND TAKES ITS NAME FROM THE FOUNDER'S ITALIAN AND LATINO HERITAGES, OFFERING WOMEN THE ELEMENTS OF SENSUALITY, UNDERSTATED ELEGANCE AND SUSTAINABILITY IN EACH DESIGN.
SERENA DIEGO STANDS FOR TIMELESS STYLE OVER FASHION, AND OUR SWIMWEAR IS DESIGNED WITH INTEGRITY, TO LAST FROM SEASON TO SEASON.

WE VALUE BUILDING GENUINE, LONG-TERM FOCUSSED AND MUTUALLY BENEFICIAL RELATIONSHIPS WITH OUR SUPPLIERS, BASED ON THE HIGHEST STANDARDS OF ETHICS AND PROFESSIONALISM.

WE CARE DEEPLY ABOUT OUR ENVIRONMENT AND COMMUNITY AND PRIORITISE PROCESSES TO SUPPORT AND PROTECT IT.
IN A CULTURE OF CONSUMERISM, WE ALL MUST DO BETTER. AS A CLOTHING BRAND, WE KNOW THE SIMPLEST WAY TO LOWER OUR GREENHOUSE GAS EMISSIONS IS TO MAKE A LIMITED AMOUNT OF PRODUCT.

WE HAVE REFUSED TO ADHERE TO THE MASS COLLECTION APPROACH THAT THE INDUSTRY HAS COME TO LIVE BY, INSTEAD, WE FOCUS ON THREE CORE COLLECTIONS A YEAR.

We are a proud member of 1% for the planet. We are part of a global network of more than 2000 business members, in over 60 countries, coming together to protect the future of our planet.