OUR APPROACH
At SERENA DIEGO, our deep connection to the natural world has shaped our ethos and placed sustainability at the forefront of every decision we make — to create elevated designs for consumer conscious women. Our approach is to continually research practical innovations and evaluate our own practices, with the intention of striving towards progress over perfection. Now more than ever, with the growing urgency in this time of Climate Crisis, it is our social responsibility to change how the environmental impact of the clothing industry affects our planet, its wildlife and people.