ELEVATED DESIGNS, CRAFTSMANSHIP AND RESPONSIBLE PRODUCTION

SERENA DIEGO was founded on a total commitment to sustainability.
It is our mission to make elevated designs for consumer conscious women. SERENA DIEGO stands for timeless style over fashion, and our swimwear is designed with integrity, to last from season to season.  We value building genuine, long-term focussed and mutually beneficial relationships with our suppliers, based on the highest standards of ethics and professionalism. We care deeply about our environment and community and prioritise processes to support and protect it.

OUR APPROACH

At SERENA DIEGO, our deep connection to the natural world has shaped our ethos and placed sustainability at the forefront of every decision we make — to create elevated designs for consumer conscious women. Our approach is to continually research practical innovations and evaluate our own practices, with the intention of striving towards progress over perfection. Now more than ever, with the growing urgency in this time of Climate Crisis, it is our social responsibility to change how the environmental impact of the clothing industry affects our planet, its wildlife and people.

MATERIALS

Durability, recycled fibres and timeless designs.

MANUFACTURING

Our commitment to responsible production.

ENVIRONMENT

Sustainable practices and low environmental impact.